Pond's Ultra Silk

Cairnes and Associates, a public relations firm, was asked to do an especially outstanding campaign to launch Pond's latest product, Ultra Silk.

Cairnes hired designer Fred Anderson of Anderson Hannant to execute the vision, and he in turn approached AMI after seeing our reel.

He was particularly impressed by the music video from the film Narrowcast, "Old Black Magic." Fred arranged the models and locations. Eric Marciano lit and directed the scenes.

With careful lighting and mulit-layered editing, this spot ends up looking a lot more expensive than it really was.

Client: Pond's Institute
Agency: Cairnes and Associates
Producer: Fred Anderson
Director, Camera: Eric Marciano
Editor: Scott Cookson
Music: Moby